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Donor Dialogue 2012 Recap Includes a Restrucutred Website, Mobile Donor Portal App Launch and DRM Touch Version 2.5

Donor Dialogue recaps business in 2012

AUBURN HILLS, Mich. Feb. 20, 2013 — Donor Dialogue is the business of saving lives and business was good in 2012. Donor Dialogue, a division of Dialogue Marketing and provider of products and services to help hospitals and blood centers be more efficient, had a successful year which included new partnerships and technical upgrades.

In addition to the website receiving technical upgrades, the DRM Touch Version 2.5 was released in 2012 and went live at three blood centers: Hoxworth Blood Center, National Institutes Health and Belgian Red Cross Flanders. Donor Dialogue used the new video feature on the website to produce seven webinars on the DRM Touch Version 2.5 to help clients understand how to use it and its new capabilities. Some of the DRM Touch Version 2.5 features include:

  • Expanded list of campaign contexts
  • Contact restrictions to prevent excessive donor contacts
  • Expanded preference note types
  • Concern permissions to restrict access to confidential concerns
  • Direct messaging to single donors, prospects and registrants
  • Introduction of the prospect (candidate donor) for broader marketing

The DRM Touch was recently selected by the Puget Sound Blood Center in order to adequately handle its high volume of donors and donations. PSBC selected Donor Dialogue's DRM Touch system because of the program's flexibility and configuration capabilities equipped to meet the changing needs of blood centers. PSBC will also have the ability to integrate DRM Touch with their new call center dialer improving productivity and efficiency for their telephone recruitment department. In addition, both the New York Blood Center and New Zealand Blood successfully interfaced DRM Touch with the latest edition of the MAK-SYSTEM eProgesa. Hemasoft America also partnered with Donor Dialogue and signed a reseller agreement with Donor Dialogue for its donor-based CRM system, DRM Touch.

In 2012 Donor Dialogue launched its first Mobile Donor Portal Application for iPhone and Android smartphones. The app is fully compatible with the DRM Touch and was created and designed for donors to schedule appointments at their convenience, anytime and anywhere. Some features of the Mobile Donor Portal App include:

  • Ability to search for nearest blood center location through GPS navigation
  • Identify the donor's eligibility
  • Schedule, change or cancel appointments quickly and easily
  • View current appointments
  • View donation history
  • Real-time e-scheduling by donors
  • Updates appointment books after donor schedules an appointment on app

The New Zealand Blood and Nebraska Community Blood Bank have already begun using the Mobile Scheduling App and plan to show results in the months to come.

Donor Dialogue produced a new Dialer Integration Option provided in the DRM Touch system and Michigan Blood was the first to adopt the system, which is available in V2.4.4 and V2.5. The Dialer Integration Option allows centers to tightly integrate the DRM Touch with its existing auto-dialers to drive higher productivity for recruitment agents. "This increased productivity is very important to us." Bob Eluskie, director of Information Technology at Michigan Blood, said. "The DRM Touch Dialer Integration Option is a great solution for us because it allowed us to use our existing phone system and eliminated the need to re-educate our agents on any new call management/ recruiting processes and fully leverages the investment we already made in DRM Touch."

In 2012, Donor Dialogue submitted an article, co-authored by the Community Blood Center – Kansas City, to the Internal Society of Blood Transfusions. The paper, entitled: "Recruitment Challenge:

Converting Whole Blood Donors to Platelet Donors" was accepted as a Poster Presentation. It was the first time Donor Dialogue attended the ISBT conference. Donor Dialogue not only attended a conference but several meetings in 2012 including the DRM User Group Meeting (St. Louis, Missouri), Association of Donor Recruitment Professionals Meeting (St. Louis, Missouri) and International Society Blood Transfusion attendance (Cancun, Mexico).

Finally, Donor Dialogue has extended its operations into Europe by strengthening its relationship with ABC/EBA and ISBT and forming a Customer Support relationship with 4C Consulting (a leading CRM Consultancy). We are ready and able to serve customers in Western Europe!

Last but not least, Donor Dialogue restructured its website to be more user-friendly and provide more product and service information. The newly designed website now includes a detailed description of products and services, video capability for webinars and new content including articles and press releases. Please visit our new site and drop us a note on your impressions!

Donor Dialogue has big plans for 2013 and will continue to design customized systems and products to assist hospitals and blood centers continue the fight to save lives through blood donations.


For PR inquiries please contact us at pr@donordialogue.com or call 800.516.1804