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Donor Dialogue Adds Puget Sound Blood Center to Client Roster, Announces Hoxworth Blood Center Live on DRM Touch

Prominent blood centers implement DRM Touch to support donor recruitment efforts

ST. LOUIS., May 17, 2012 – Donor Dialogue, announced today at the Annual ADRP Conference that Seattle, Wash.-based Puget Sound Blood Center (PSBC) has selected its DRM Touch solution, a customer relationship management system to support donor recruitment efforts. In addition, the provider announced that Cincinnati-based Hoxworth Blood Center has gone live with the system. Donor Dialogue, a division of Dialogue Marketing, provides products and services to help hospital blood programs and blood centers be more efficient, productive and profitable.

Founded nearly 70 years ago, PSBC is dedicated to comprehensive and cross-disciplinary research into blood components, including blood transfusion, thrombosis, gene transplantation and new cellular therapies. In order to adequately handle the high volume of donors and donations, PSBC began searching for a customer relationship management system to implement into the blood center. PSBC eventually selected Donor Dialogue's DRM Touch system, citing the program's flexibility and configuration capabilities equipped to meet the ever changing needs of the blood center as major factors in their decision. DRM Touch was also able to easily integrate with PSBC's existing call center dialer, eliminating the need for the blood center to complete major program modifications in order to utilize the system.

Hoxworth Blood Center is the only blood center for the greater Cincinnati area, collecting, testing, processing and distributing blood and blood components to 31 hospitals and medical centers. To meet the needs of tri-state patients, the blood center needs to collect blood from 350 volunteer blood donors and 40 volunteer platelet donors each day.

Jim Tinker, division director, Donor Recruitment and Community Relations, said, "Hoxworth Blood Center selected DRM Touch after a comprehensive assessment of several customer relationship management systems. We're pleased with the implementation and look forward to seamlessly handling all donor lists, blood drives and scheduling through a single system."

"Donor Dialogue's addition of two prominent blood centers further evidences an industry need for a system to better recruit and maintain blood donors," said Doug Emig, president of Donor Dialogue. "We are committed to serving the blood donor industry to the fullest and pride ourselves on providing well-designed solutions that help improve operations for any size blood center or hospital."

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