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Michigan Blood Completes Implementation of Donor Dialogue’s Donor Relationship Management System

Michigan Blood chooses Donor Dialogue’s DRM Touch to recruit, retain and build one-on-one relationships with their donors throughout the donor recruitment life cycle

Auburn Hills, MI, January 26, 2010 — Donor Dialogue, a blood donor recruitment partner, has licensed its DRM Touch blood donor management software to Michigan Blood of Grand Rapids, Michigan. The DRM Touch system offers a complete suite of donor recruitment tools that is both highly flexible and easily configured to meet the unique needs of our clients. Once installed DRM Touch provides a single, comprehensive, point of reference for Donor Relationship Management. In a single package DRM Touch coordinates fixed site and mobile drive schedules, group management and access to your schedules via the web for both drive sponsors and donors. The rich data source allows you to create marketing and recruitment campaigns that target the right donor at the right time, thus minimizing the costs to recruit and maximizing the results.

Michigan Blood was looking for a solution that would allow them to increase their appointment commitments from donors while at the same time providing a simple to use solution for both donors and their Tele-recruitment team. The system needed to have robust marketing and reporting capabilities and be accessible via the internet for donors and drive sponsors. Doug Klynstra, Manager of Donor Development and Retention at Michigan Blood, states, “During the purchasing process, I consulted with other blood centers to help determine which solution would best suit our needs. Donor Dialogue stood out from the competitor products for not only having an innovative product with a wide variety of capabilities that met our growing requirements, but also for being cost competitive and the most responsive to the needs of the client.”

“Michigan Blood is a complex, innovative blood center operation that requires premium tools in order to operate at their highest efficiencies and support the growth they are planning.” states Doug Emig, President of Donor Dialogue. “We have worked closely with Michigan Blood to ensure that our donor relationship management solution will support their current objectives and future growth strategies. We are very pleased to have such a respected blood center partner become part of the Donor Dialogue client family.”

Blood donors can now schedule their blood donation appointments online at Michigan Blood Centers through the DRM Touch web portal at

About Michigan Blood

Founded in 1955, Michigan Blood is an independent, nonprofit community service organization that provides blood for more than two dozen hospitals across Michigan’s Lower Peninsula. Michigan Blood is committed to serving the needs of Michigan hospitals first. In addition to its blood donation program, Michigan Blood offers a number of related services. These include, in part, a nationally recognized marrow/stem cell program, DNA tissue typing, transfusion medicine consultations and the state’s pioneer program for collecting blood from the donated umbilical cords of newborn infants. As a member of America’s Blood Centers, Michigan Blood is part of a network of community blood banks spanning North America and providing about half of the US blood supply. For more information, visit

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