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Michigan Blood Experiences Improved Recruiting Results with Donor Dialogue's Dialer Integration Option

AUBURN HILLS, Mich., September 20, 2012 – Donor Dialogue, a division of Dialogue Marketing and provider of products and services that assist blood and plasma collection facilities in reaching their operational and recruitment goals while driving down the donor acquisition cost, announced that Michigan Blood was the first to deploy the new Dialer Integration Option provided with Donor Dialogue's DRM Touch platform. This new option (available in V2.4.4 and V2.5) allows centers to tightly integrate DRM Touch with their existing auto-dialers to drive higher productivity for recruitment agents.

"This increased productivity is very important to us" said Bob Eluskie at Michigan Blood. He went on to say that "the DRM Touch Dialer integration Option is a great solution for us because it allowed us to use our existing phone system and eliminated the need to re-educate our agents on any new call management / recruiting processes and fully leverages the investment we already made in DRM Touch".

About The Dialer Integration Option

The new Dialer Integration Option is a set of utilities provided in DRM Touch V2.4.4 and V2.5.0 that will allow DRM Touch customers to export a call list to an external dialer and allow that external dialer to use (or call) the DRM Scheduling Page for call processing. All the scripting and disposition codes defined for a campaign in DRM Touch are then available to the agents who are participating in the auto-dialer process.

Donor Dialogue released the new Dialer Integration Option in V2.4.4 and V2.5.0. Customers or prospective customers should feel free to contact Patricia Bezjak at for more information on this important and valuable new option.

About Michigan Blood

Founded in 1955, Michigan Blood is an independent, nonprofit blood bank that provides blood for 38 hospitals across Michigan's Lower Peninsula. Serving Michigan hospitals is the top priority for Michigan Blood, which collects more than 120,000 blood donations each year at nine permanent donation sites and more than 3,700 mobile blood drives statewide. Related services available from Michigan Blood include a nationally recognized marrow program, therapeutic apheresis, DNA tissue-typing, transfusion medicine consultations, and Michigan's first public cord blood bank. Michigan Blood is a member of America's Blood Centers, a network of community blood banks spanning North America that together provide more than half of the US blood supply.

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