AUBURN HILLS, Mich., October 4, 2012 — Donor Dialogue, a division of Dialogue Marketing and provider of products and services to help blood and plasma collection facilities be more efficient, productive and profitable, announced today that it has entered into a reseller relationship with Hemasoft, an IT Company specializing in Consulting, Development, Implementation, and Technical Support of Software Solutions for Blood Donor Centers and Hospital Blood Banks, Tissue Banks, Human Milk Banks, Clinical Laboratories and Anatomic Pathology Laboratories. By adding Donor Dialogue's donor-based CRM (DRM Touch) solution to its portfolio, Hemasoft can enable its customers to significantly improve their overall blood management processes.
Hemasoft's Vice President of Sales & Business Development, Bruno Rousselin stated that "Donor Dialogue's CRM Suite is an extremely powerful and valuable tool that all blood and plasma collection organizations need in order to improve their recruitment effectiveness and productivity." Rousselin went on to say "our suites of products are already producing great value to our South American customers and we clearly see the value that DRM Touch will bring to those same customers. We will provide the integration between DRM Touch and our blood management solution which will allow our customers to immediately gain value from DRM Touch".
"We see Hemasoft as a superb partner in South America with similar deep roots in the blood management industry" explains Douglas Emig, President of Donor Dialogue. "We're excited to have Hemasoft as a key reseller to expand our market reach, particularly since their core technologies and target markets are synergistic with Donor Dialogue's."
Core Technology and Benefits
The Donor-based CRM application, recently developed from the ground up in the latest Microsoft development platform, enables organizations to effectively and efficiently manage their relationship with donors and prospective donors. In most instances, DRM Touch can dramatically improve the recruiting results for most organizations – by as much as 30%. Using DRM Touch to manage all donor recruiting and marketing efforts greatly improves overall recruiting efforts as well as cost.
As a leader in providing donor recruitment solutions to blood and plasma centers around the world, Donor Dialogue's Emig notes: "DRM Touch automates and streamlines most of the major recruiting processes now done manually by many blood collection organizations." This provides an advanced and labor saving approach for even the most sophisticated centers. It will not only save time and money but will help build stronger relationships with the donor-base as it utilizes preference-based marketing and recruiting techniques that will allow donor's to influence how and when they are marketed to.
According to Emig, client benefits include:
- Simplifying and automating the generation of recruiting and marketing campaigns
- Automation of many standard donor communications (appointment confirmation, reminders, thanks you notes, etc.)
- A fully integrated donor feedback management and survey development capabilities
- A fully integrated donor reward program management and reward point redemption website