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Over 220,100 Blood Donation Appointments Were Made By Bonfils Blood Center Using Donor Dialogue's DRM Solution

The Donor Relationship Management (DRM) system has outperformed initial expectations for Bonfils Blood Center since its first implementation over a year ago.

Auburn Hills, MI (PRWEB) April 2008 — Donor Dialogue, leaders in blood donor recruitment and software solutions, has announced results for the first year of its Donor Relationship Management software implementation for Bonfils Blood Center in Denver, CO.

Implemented on March 19, 2007, the DRM program for Bonfils has outperformed initial expectations for both DRM users and donors as well. 330 users made 220,100 appointments via Donor Dialogue's DRM solution. A total of 800 marketing campaigns were created and executed. Over 800 liaisons were set up to schedule mobile drive appointments. To track the success of their marketing efforts, DRM users created 77 custom reports. The DRM surpassed benchmarks for donor usage as well. Over 10,000 donors registered into the system online, and scheduled over 25,000 appointments directly.

"We are pleased to offer our donors convenient online features such as the ability to search and map donation locations, schedule appointments, and manage contact preferences," said Tiffany Anderson, Bonfils Director of Marketing.

In February 2008, Phase 2 enhancements to the DRM solution further simplified appointment scheduling, improved contact reminder preferences, introduced Wait List options for filled schedules, and enriched screen layouts.

"Through our partnership with Bonfils in Denver, thousands of individuals have been able to donate life-sustaining blood to their community," said Patricia Bezjak, President and CEO of Donor Dialogue. "Both Donor Dialogue and the Bonfils Blood Center have been very pleased with the results - it's great to see our technology and blood recruiting solutions galvanize such an important endeavor. For the program's second year, we're very encouraged to generate even more positive outcomes," Bezjak added.

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