Auburn Hills, MI, April 1, 2009 — America’s Blood Centers and Donor Dialogue have partnered to develop a Facebook application specifically designed to create value to both the blood donor and the blood center. The downloadable application is personalized for the blood donor and then localized to the blood center to generate donations and boost retention through an online community. This tool is offered free to all America’s Blood Centers’ members.
“Donor Dialogue is eager to launch this application to help bring awareness and create action to a cause that helps save lives every day.” stated Lauren Ziskie, Marketing Director at Donor Dialogue. “Our synergistic partnership with America’s Blood Centers will allow this application to be exclusive to all ABC members and will be a new way to target the next generation of donors while retaining the blood centers existing donor base.”
Social media websites, such as Facebook and MySpace, consist of over 120 million active users, with 250,000 new users signing up every day. These social media outlets are used to connect with friends, family, and businesses on a personal level. The average user has 120 "friends," and with social media technology it makes it easy for each user to instantaneously spread information to all their friends with a click of a button. More than 24 million pieces of content are shared each month with these friends (links, stories, pictures, applications) creating an even greater recruitment and retention opportunity for blood centers. Facebook is made up of profiles, applications, and pages, which can be used in different ways to highlight a blood center while targeting a blood donor to take action.
“In the past year, our members have become increasingly interested in online social networks and media to attract and retain donors,” said Matt Granato, Director of Marketing and Member Services for America’s Blood Centers. “Our partnership with Donor Dialogue allows us to provide a resource, for tapping into this new and growing market. This application will certainly benefit those who promote it among their donors."
About America’s Blood Centers
Founded in 1962, America’s Blood Centers is North America’s largest network of community-based, independent blood programs. Recognized by the U.S. Congress for its critical work in patient care and disaster preparedness and response, the federation operates more than 600 blood donor centers providing nearly half of the U.S., and a quarter of the Canadian blood supply. These blood centers serve more than 180 million people and provide blood products and services to more than 3,500 hospitals and healthcare facilities across North America. America’s Blood Centers’ U.S. members are licensed and regulated by the U.S. Food and Drug Administration. Canadian members are regulated by Health Canada.