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Donor Dialogue Announces European Support Agreement with 4C Consulting

AUBURN HILLS, Mich., January 1, 2013 — Donor Dialogue, a division of Dialogue Marketing and provider of products and services to help blood and plasma collection facilities be more efficient, productive and profitable, announced today that it has entered into a DRM Touch Support agreement with 4C Consulting, a Belgian CRM Consulting Company specializing in assisting organizations become more customer oriented. By providing technical support for Donor Dialogue's donor-based CRM solution (DRM Touch), 4C Consulting will be uniquely positioned to assist European Blood Services organizations to more effectively communicate with their donors and prospective donors using the DRM Touch product.

4C Consulting Managing Partner, Pascal Borremans, stated that "Having supported Rode Kruis-Vlaanderen's implementation of DRM Touch we have gained significant knowledge of the DRM Touch product and are certain we can help other European Blood Services organizations more effectively communicate with their donor and prospect constituents". Borremans went on to say "Donor Dialogue's CRM product (DRM Touch) is completely in line with our broader corporate expertise and mission and we are looking forward to working with Donor Dialogue's European customers".

"We see 4C Consulting as a superb partner in Europe with strong knowledge of effective CRM products and practices" explains Douglas Emig, President of Donor Dialogue. "We're excited to have 4C Consulting as a key support agent in Europe, particularly since their core expertise and corporate mission are synergistic with Donor Dialogue's."

The Support Agreement

As a leader in providing donor recruitment solutions to blood and plasma centers around the world, Donor Dialogue's Emig notes: "we understand the value of providing local, or near local, support for our customers whenever possible and we believe 4C Consulting will provide excellent fist-line support for our European customers". The agreement will allow Donor Dialogue's European customers who seek technical support during regular business hours to acquire such support from a local, knowledgeable team of CRM professionals. "European customers will simply submit their support requests as usual, either on-line or by calling our support line, and these request will be forwarded to 4C Consulting for initial responses" explain Emig. He went on to say "Donor Dialogue will work closely with 4C Consulting to provide the full set of support functions but 4C Consulting will provide that first, local, support response".

About 4C Consulting

4C Consulting assists companies in designing, managing and optimizing their customer experience and customer interactions. They have combined expertise in CRM, customer analytics, business intelligence, marketing, sales and service strategy, change management, digital marketing and campaign management. 4C Consulting specializes in helping companies transform from a product-oriented, towards a customer-oriented business model.

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