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Despite Lagging Economy, Metro Detroit-Based Donor Dialogue Reports Significant Growth in 2011, Increases Client Base by 55 Percent

Company expands international presence, enters new markets, releases new features, hosts successful user group meeting

AUBURN HILLS, Mich., Jan. 18, 2012– Donor Dialogue, a division of Dialogue Marketing and provider of products and services to help hospitals and blood centers be more efficient, productive and profitable, announced significant corporate growth in 2011. The company increased its client base by 55 percent, expanding its international presence and entering new markets. In addition, Donor Dialogue released new features to its DRM Touch blood donor recruitment management system, and hosted another successful user group meeting.

Donor Dialogue added five new blood and medical centers to its client list. Cincinnati, Ohio-based Hoxworth Blood Center of University of Cincinnati; Eugene, Ore.-based Lane Blood Center; Bethesda, M.D.-based National Institutes of Health (NIH); Laguna Hills, Calif.-based Saddleback Memorial Medical Center; and Belgian Red Cross-Flanders selected the company's customer relationship management system, DRM Touch, to support their donor recruitment efforts. In addition, Newark, Del.-based Blood Bank of Delmarva went live earlier this year. With its growing client base, Donor Dialogue helps generate more than 1.25 million donations each year and effectively communicates with nearly 4.5 million donors.

Designed specifically for hospitals and smaller donor collection centers, Donor Dialogue also released its software-as-a-service (SaaS) version of DRM Touch, called DRM Touch Web Scheduler. Available as an online, hosted solution, organizations can take immediate steps to manage and improve their recruitment process.

In addition, Donor Dialogue released several new features, including its Facebook Enabled Donor Portal and Mobile Application. With Donor Dialogue's personalized mobile applications, blood centers can enable donors to more easily schedule appointments, find donation locations nearby, view their appointments and donation history and establish phone alerts for upcoming appointments from their smart phones. In addition, donors can easily link their mobile application with their Facebook account.

In 2011, Donor Dialogue presented at the Blood Centers of America, Inc. (BCA)-ProGuide to discuss best practices in donor recruitment, and sponsored and exhibited at the Association of Donor Recruitment Professionals (ADRP) annual show. In addition, Donor Dialogue hosted a webinar sponsored by Group Services for America's Blood Centers (GSABC). As the need for blood donations increases, Donor Dialogue remains at the forefront of the industry as evidenced by its work with industry-leading associations. The provider helps organize more than 12 million contacts each year.

Donor Dialogue also held its 2011 DRM Touch User Group Meeting at the Bonfils Blood Center in Denver, Colo. in September. With nearly half of its client base in attendance, Donor Dialogue provided demonstrations of its mobile donor portal and reviewed its latest version of its customer relationship management system, DRM Touch 2.5, which includes features and enhancements such as increased control over Concerns and Campaigns, tracking and marketing to prospective donors, improvements to the donor preference model and support for multi-language installations of DRM Touch. DRM Touch 2.5 will be released in Q2 of 2012.

"Since the start of 2011, we have experienced tremendous corporate growth," said Doug Emig, president, Donor Dialogue. "We more than doubled our customer base, demonstrating the success and high demand for our solutions domestically and abroad. As we expand, we remain committed to meeting the industry's needs and will continue to develop new and innovative solutions, like our Facebook Enabled Donor Portal and Mobile Application."

"This growth is not only encouraging for the blood donation industry, but for Detroit also," Emig added. "In 2011, our parent company, Dialogue Marketing, recruited more than 800 new employees. We anticipate and look forward to continued growth in 2012."

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